Site Menu

February 20th, 2018 80 comments

Brand New Doctor Who Logo

Thirteenth Doctor Jodie Whittaker today teased the new series of Doctor Who by unveiling a new logo and insignia for the brand to over 700 of the world’s top TV buyers and international press at BBC Worldwide’s annual showcase event in Liverpool. In an evening devoted to the new incarnation of Doctor Who, Whittaker built excitement in anticipation of the new era of The Doctor, leaving global broadcasters in no doubt as to the sense of wonder, joy and mystery the forthcoming series promises audiences.

The Doctor Who logo is an iconic and powerful trademark for the franchise that is recognised all around the world. The updated logo and insignia mark a new era of WHO. BBC Worldwide commissioned creative agency Little Hawk to create the brand new designs, working closely with Showrunner Chris Chibnall and Executive Producer Matt Strevens.

BBC Worldwide Executive Creative Director, Rafaela Perera says: “The Doctor Who logo and insignia are the quintessential signifier for the brand. Our aim was to create modern and elegant designs that were anchored in the things that we love most about Doctor Who.”

The sound for the animated logo is created by Matthew Herbert. It will launch with a 10 second animation which features the TARDIS blazing a trail through the logo. All official Doctor Who merchandise featuring the new logo will be available at selected retailers from 20th February 2018.

Doctor Who is a BBC Studios production for BBC One and a BBC America co-production. BBC Worldwide are the international distributors for Doctor Who.


  • Fiona Ting

    February 21st, 2018 - 8:52am

    I think the new Doctor Who Logo is better than old Doctor Who and different for future
    and I sure all the Doctor Who agree with the new Doctor Who logo

  • Anonymous

    February 21st, 2018 - 8:29am

    Yes, the Venus sign which is used for the female symbol.

  • Zgeist

    February 21st, 2018 - 4:45am

    Eh, sort of. Not enough for me to think it was intentional.

  • Exterminator

    February 21st, 2018 - 1:55am

    It looks a bit like the Merlin logo.

  • Haza14

    February 21st, 2018 - 1:09am

    I’m not sure on the “Who” insignia. The DW one eventually grew on me though so we’ll see.

    However, I’m loving the new logo! Genuinely first class! My excitement for this new era continues to grow and grow!!

  • The Outcast

    February 20th, 2018 - 11:42pm

    Its certainly different. I don’t know how to feel yet.

  • The Drums The Never Ending Drum Beat

    February 20th, 2018 - 11:09pm

    It’s not a bad logo but it isn’t my favourite either but will wait to see it in the opening theme it could make it better

  • Joanne Marqee

    February 20th, 2018 - 10:21pm

    I didn’t even realise that was what it meant but you’ve opened my eyes. Also I really like the colour as all the latest have been more cold colours. This logo seems both more simplistic and more fun.

  • Anonymous

    February 20th, 2018 - 10:15pm

    Am i the only one getting Sarah Jane Adventures vibes of the ‘who’ part of the logo with the circle round it. Looks like the ‘SJA’ circular logo.

  • The Doctor Will See You Now

    February 20th, 2018 - 10:05pm

    Oh my gosh I’ve just realised something else. The streak through the O transforms the H and O into the female gender symbol! Just look at it from a 90 degree angle and you will see what I’m talking about!

  • The Doctor Will See You Now

    February 20th, 2018 - 10:00pm

    Wow, that is absolutely gorgeous. I didn’t think anything could beat the Steven Moffat logo, which was easily my favourite, but this might do it!

    The horizontal line through the H which continues into the O makes the O look a bit like Saturn, which is a great addition.

  • Simon W

    February 20th, 2018 - 9:55pm

    If u look at the o at a 90 degree angle its the symbol for female. just saying.

  • Anonymous

    February 20th, 2018 - 9:51pm

    I love it. Its so sleek and classy and streamlined.

    Also love the orange-y yellow-y colouring, to me that seems like a call back to the good old RTD era logo, which it immediately reminded me off, and we know that’s the era Chibnall and the BBC are hoping to recapture with this new era…

    …So. Freaking. Excited!!!

  • Anonymous

    February 20th, 2018 - 9:32pm

    I think you mean Venus

  • R1ch1e

    February 20th, 2018 - 9:28pm

    It’s really Lovely! Completely new and fresh. I do wish we didnt have to wait so long for it to start though

  • Judooning

    February 20th, 2018 - 9:13pm

    You could easily believe someone from the planet Akhaten created this. Has that feel to it with the red rocks and fire like text.
    And that theme music is reminiscent of the RTD era one. Which is GREAT!

  • Master WHO?

    February 20th, 2018 - 9:09pm

    Very Sci-fi and mysterious I must say. Looking at the new picture, am I the only who thinks gypsy/traveller about the 13th Doctor (in a good way obviously)?

  • whovian

    February 20th, 2018 - 9:07pm

    New Doctor, New TARDIS, New companions, New logo and a new gravitar profile pic for me

  • Doctor Stu

    February 20th, 2018 - 9:00pm

    It looks like something from lord of the rings and I’m not getting the random line rammed through the D. The ‘Who’ one looks like master chefs about to start

  • prototype dalek

    February 20th, 2018 - 8:58pm

    I think its T shirts for now, from FP to what i have seen

  • prototype dalek

    February 20th, 2018 - 8:56pm

    Reminds me of Doctor Strange a bit

  • Anonymous

    February 20th, 2018 - 8:49pm

    Where do we look for this new merchandise?

  • Omega63

    February 20th, 2018 - 8:42pm

    Very modern and thin weight to the font. Not really in keeping with what are rather bold fonts of the past. Whether this will be as brand-able and iconic, it’s hard to say.

    Although, the lining through the O resembling Saturn is a touch of genius.

  • When The Doctor Was Me

    February 20th, 2018 - 8:37pm

    “All official Doctor Who merchandise featuring the new logo will be available at selected retailers from 20th February 2018”

    OMG! merchandise already!!!!

  • The Temporal Jelly Baby

    February 20th, 2018 - 8:37pm

    Yes, ‘fresh’ was my immediate reaction too. This makes sense with the fresh new start Chibnall seems to be going with for series 11.

  • T.A

    February 20th, 2018 - 8:37pm

    Me too, I like this one much better.

  • The Temporal Jelly Baby

    February 20th, 2018 - 8:32pm

    I absolutely love it!

  • When The Doctor Was Me

    February 20th, 2018 - 8:28pm

    Love it! Fresh new look.

  • Weeping Angel

    February 20th, 2018 - 8:25pm

    I love it! So glad they didn’t use that fan-made one that everyone seemed to like. I wasn’t a fan of that one to be honest 🙂

  • The Flying Shark

    February 20th, 2018 - 8:23pm

    Love this!