Site Menu

February 20th, 2018 80 comments

We earn a commission for products purchased through some links in this article.

Brand New Doctor Who Logo

Thirteenth Doctor Jodie Whittaker today teased the new series of Doctor Who by unveiling a new logo and insignia for the brand to over 700 of the world’s top TV buyers and international press at BBC Worldwide’s annual showcase event in Liverpool. In an evening devoted to the new incarnation of Doctor Who, Whittaker built excitement in anticipation of the new era of The Doctor, leaving global broadcasters in no doubt as to the sense of wonder, joy and mystery the forthcoming series promises audiences.

The Doctor Who logo is an iconic and powerful trademark for the franchise that is recognised all around the world. The updated logo and insignia mark a new era of WHO. BBC Worldwide commissioned creative agency Little Hawk to create the brand new designs, working closely with Showrunner Chris Chibnall and Executive Producer Matt Strevens.

BBC Worldwide Executive Creative Director, Rafaela Perera says: “The Doctor Who logo and insignia are the quintessential signifier for the brand. Our aim was to create modern and elegant designs that were anchored in the things that we love most about Doctor Who.”

The sound for the animated logo is created by Matthew Herbert. It will launch with a 10 second animation which features the TARDIS blazing a trail through the logo. All official Doctor Who merchandise featuring the new logo will be available at selected retailers from 20th February 2018.

Doctor Who is a BBC Studios production for BBC One and a BBC America co-production. BBC Worldwide are the international distributors for Doctor Who.



  • booboo

    February 24th, 2018 - 12:36pm

    comments are now off as people just seem to want to go over and over the same old ground as previous news posts and are far removed from anything to do with the new logo.

  • Pats86

    February 24th, 2018 - 8:58am

    Thanks T.A, you are right about this no doubt about it. Both my wife and daughter have already called time on Doctor Who, neither happy about the change.
    My two sons on the other hand gave up halfway through Matt Smith’s run, which coincided with Clara being introduced? (Poor writing and assistant) They watched the 50th anniversary though.
    It appears that the BBC have not done their homework on this because from my experience of talking to others very few agree with the gender change and most are female! Added to the fact that he was a husband, father, and grandfather? Where does that leave all involved? These questions are being asked although the answer appears to be “he is an alien” I’m afraid that is a weak answer especially after a whole generation set of lives never once being female when it is supposed to be fluid? Total PC agenda pushed no doubt whatsoever.
    And as others have said, it has already begun all the snide remarks about being male? What a messed up world we live in. We need equality definitely but by painting men in a such a negative way is not going to help, should have left the Doctor male and used him as the fantastic male role model he always has been. Changing gender will not help it will only cause more issues.


    February 24th, 2018 - 12:49am

    Trying to ram their PC agenda too much will risk proving to be their undoing in itself as phenomena outside of their bubble like Brexit and Trump should have acted as a reality check against. But in life some make a point of learning only the very hard way.

  • T.A

    February 23rd, 2018 - 10:28pm

    I’m talking about how pc could affect kids who watch the show, epically males.

  • Hannah

    February 23rd, 2018 - 10:03pm

    Loving The Sophisticated Logo I Hope Season 11 Is Good!

  • Pats86

    February 23rd, 2018 - 9:10pm

    T.A & R1ch1e, please enlighten me? Have I missed something, I’m not getting the jist of your conversation?

  • T.A

    February 23rd, 2018 - 7:53pm

    Yeah maybe some kid, who are male, like being criticised.

  • R1ch1e

    February 23rd, 2018 - 5:50pm

    I actually think it will go down really well with kids

  • Anonymous

    February 23rd, 2018 - 5:19pm

    That would be interesting, think an eight doctor season would be good.

  • T.A

    February 23rd, 2018 - 5:06pm

    It’s not fun, when there saying it looks werid when men think or have big egos, think about kids who are watching and what they will think.

  • Anonymous

    February 23rd, 2018 - 4:14pm

    I think we should have one series with the Valeyard incarnation of the doctor. Who agrees?

  • Simon W

    February 23rd, 2018 - 11:52am

    Many Thx Doctorfan. I’m looking forward to the new season.

  • Doctorfan

    February 23rd, 2018 - 8:10am

    as far as i am aware i do believe there is 10 episodes plus a slightly longer christmas special

  • nygel Harrot

    February 23rd, 2018 - 7:46am

    I QUITE agree ‘doctor who innit’

    it’s a toxic and reptitive TV show and this attitude towards it is becoming fun.

    oops, io may have pressed the wrong keys… Butter fingers!

  • Simon W

    February 22nd, 2018 - 7:04pm

    Does any one know if they are still gong to do a Christmas Special this year or not? I would like to know.

  • nygel Harrot

    February 22nd, 2018 - 6:04pm

    Anonymous!!! “For the love of god it’s just a logo!”

    Good God man , don’t you realise that its…
    ‘ the quintessential signifier for the brand. The aim to create modern and elegant designs that were anchored in the things that we love most about Doctor Who.’

    …Just a logo indeed…. Get perspective. 😉

  • Graham Frank Lawton

    February 22nd, 2018 - 5:48pm

    I agree don’t judge it before we’ve seen it

  • T.A

    February 22nd, 2018 - 4:58pm

    It’s there opinion, they can say whatever they want.

  • Anonymous

    February 22nd, 2018 - 4:50pm

    For the love of god it’s just a logo! Relax people. Perhaps people should wait to see the episodes before condemning it! I’m tired of people complaining pointlessly about something they haven’t actually seen yet. And another thing, every logo since the diamond one has been ‘the worst logo ever’ it happens every time. There are more important things in this world to be concerned about. Perspective people.

  • doctor who innit

    February 22nd, 2018 - 4:11pm

    I don’t understand why you need to take it so seriously, it’s a fun TV show and this attitude towards it is becoming toxic and repetitive