February 20th, 2018
80 comments
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Brand New Doctor Who Logo
Thirteenth Doctor Jodie Whittaker today teased the new series of Doctor Who by unveiling a new logo and insignia for the brand to over 700 of the world’s top TV buyers and international press at BBC Worldwide’s annual showcase event in Liverpool. In an evening devoted to the new incarnation of Doctor Who, Whittaker built excitement in anticipation of the new era of The Doctor, leaving global broadcasters in no doubt as to the sense of wonder, joy and mystery the forthcoming series promises audiences.
The Doctor Who logo is an iconic and powerful trademark for the franchise that is recognised all around the world. The updated logo and insignia mark a new era of WHO. BBC Worldwide commissioned creative agency Little Hawk to create the brand new designs, working closely with Showrunner Chris Chibnall and Executive Producer Matt Strevens.
BBC Worldwide Executive Creative Director, Rafaela Perera says: “The Doctor Who logo and insignia are the quintessential signifier for the brand. Our aim was to create modern and elegant designs that were anchored in the things that we love most about Doctor Who.”
The sound for the animated logo is created by Matthew Herbert. It will launch with a 10 second animation which features the TARDIS blazing a trail through the logo. All official Doctor Who merchandise featuring the new logo will be available at selected retailers from 20th February 2018.
Doctor Who is a BBC Studios production for BBC One and a BBC America co-production. BBC Worldwide are the international distributors for Doctor Who.
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T.A
February 22nd, 2018 - 3:46pmThe only thing that can save the show is the storie telling and acting, even though the costume is bad, like Colin’s were I still liked his episodes, Jodie would definitely not be my fist choice, but hopefully she can’t do good. The only thing I’m dreading is the blunt pc in episode, and from leaks it looks like we are going to get. I do quite like the new tardis box design.
pats86
February 22nd, 2018 - 3:23pmShe might not stay in them boots the Doctor sometimes has subtle changes, she might put some trainers on later?
pats86
February 22nd, 2018 - 3:20pmDo you think those will be the Doctor’s first words when she gets back into the TARDIS?
pats86
February 22nd, 2018 - 3:13pmThe Doctors reveal, costume and now a logo that inspires…….dread? It was bad enough getting Jodi, we then get the worst costume ever (yes Colin`s was better) and now a cheap looking logo 🙁
It might be better idea to start again and I mean literally by re showing from the very beginning with an “unearthly child”(one a day) right up to Tennant`s swansong then let Matt Smith and Peter Capaldi start again without Moffat from this episode on and without Clara and we could see all the mess Moffat produced wiped clean. So Capaldi can then have a send off he deserves when he regenerates into Idris Elba? Andrew Lincoln? Gary Oldman? you name him?
nygel Harrot
February 22nd, 2018 - 2:49pmDo you all think that the reason we have, as fans and viewers, been split into two camps over the ‘feel’ of Dr.Who is that…
…the BBC didn’t have the confidence to create a NEW science fiction program that was ‘cool, slick, adult, humourers and cheeky’ for a TOTALLY different audience so they hijacked Dr.WHO and have tried to crowbar this new vision into it.
I know it’s all down to money for the BBC and that they have a ready made market of suckers who will buy anything with a police box on it rather than to create a new market for a new program with new images.
nygel Harrot
February 22nd, 2018 - 2:49pmDo you all think that the reason we have, as fans and viewers, been split into two camps over the ‘feel’ of Dr.Who is that…
…the BBC didn’t have the confidence to create a NEW science fiction program that was ‘cool, slick, adult, humourers and cheeky’ for a TOTALLY different audience so they hijacked Dr.WHO and have tried to crowbar this new vision into it.
I know it’s all down to money for the BBC and that they have a ready made market of suckers who will buy anything with a police box on it rather than to create a new market for a new program with new images.
There seems to be in the ‘new who’ an embarrassment of anything to do with tentacled monsters, quarry planets and family storytelling.
It is ironic that with all these whizzo special effects now a days that the Doctor only seems to visit Earth! (Or on the rare occasions it’s an alien planet then they stay inside!)
The old Who may not have had the money… but we didn’t half get to run around (in camera long shot!) on some fantastic quarry planets and have FUN and ADVENTURE.
nygel Harrot
February 22nd, 2018 - 2:47pmDo you all think that the reason we have, as fans and viewers, been split into two camps over the ‘feel’ of Dr.Who is that…
…the BBC didn’t have the confidence to create a NEW science fiction program that was ‘cool, slick, adult, humourers and cheeky’ for a TOTALLY different audience so they hijacked Dr.WHO and have tried to crowbar this new vision into it.
I know it’s all down to money for the BBC and that they have a ready made market of suckers who will buy anything with a police box on it rather than to create a new market for a new program with new images.
There seems to be in the ‘new who’ an embarrassment of anything to do with tentacled monsters, quarry planets and family storytelling.
It is ironic that with all these whizzo special effects now a days that the Doctor only seems to visit Earth! (Or on the rare occasions it’s an alien planet then they stay inside!)
The old Who may not have had the money… but we didn’t half get to run around (in camera long shot!) on some fantastic quarry planets and have FUN and ADVENTURE.
nygel Harrot
February 22nd, 2018 - 2:03pmWouldn’t it be WONDERFUL if Dr.Who just snook back on telly. 5.30pm every Saturday for a 26 week run
(5×4 parters and one 6 parter at 25 mins an episode)
Just let the stories speak for themselves. I worry because recently the more the hype, the more the BBC have said…
“look look everybody we have a GREAT program look look it’s PURE DRAMA we even tell you what it is at the beginning of each program in case you forget”…
…then the weaker and ‘slicker’ the program has turned out to be!
I know i keep going on about the heart and the warmth of the old Dr.Who but to me THAT’S what Dr.Who means… Not CGI cold slickness and sound bites. It all makes me a tiny bit sad.
mjh197
February 22nd, 2018 - 1:42pmthe agency that did the redesign also did the bbc worldwide brand design so they didnt come from no where
Obsie
February 22nd, 2018 - 10:04amI agree, there was a great deal of rhetoric in the release statement, which happens with most things. However, this is the first time I’ve known it to be virtually shoved down our throats. Since I first watched the show in 1967 I’ve never known such high handed emotive language before the release of a new series. Maybe I’m just being cynical, if so then I stand to be corrected quite willingly but I will watch with a more guarded view.
Obsie
February 22nd, 2018 - 9:50amHaving studied the footwear closer and pondered about it, I really can’t see lots of running down corridors being practical. There is now an image firmly fixed in my mind of very undignified clodhopping and galumphing if a rapid exit is called for.
Anonymous
February 22nd, 2018 - 1:05amTo be fair, I feel its kind of inkeeping with the doctors ‘tactic’ of appearing like a wierd bumbling idiot, who no one suspects as being the smartest person in the room, until he/she goes full on doctor and wipes the floor with the bad guys
Whovian
February 21st, 2018 - 11:01pmAgree
Lorraine
February 21st, 2018 - 10:44pmI know Nygel but I have to hope there is a future to the programme. Have been so down after the July announcement that feel we have to look forward. I still hate her stupid outfit and have a multitude of other quite deep set concerns. The BBC is very badly run and their world is full of hype and brand sadly. Only the fans will decide how they feel after the new series breaks and let us hope the writers enhance the soul of the Doctor or Who and that the sales side just do that – sell.
Anonymous
February 21st, 2018 - 10:11pmTimes have changed, chibnalls writing in series 11 could be brilliant (see what i did there) but it will be all for nothing if the BBC can’t get the shows publicity up and so they need to drum up the hype so as many people as possible will hear of the shows revamped style, hopefully attracting back any fans lost from tennant/smith eras.
Anonymous
February 21st, 2018 - 10:08pmWould be quite fitting actually as up to this point ‘The Sarah Jane Adventures’ is probs the closest thing to a female doctor we’ve been given, TV wise atleast…
nygel Harrot
February 21st, 2018 - 10:04pmBBC Worldwide Executive Creative Director, Rafaela Perera says: “The Doctor Who logo and insignia are the quintessential signifier for the brand. Our aim was to create modern and elegant designs that were anchored in the things that we love most about Doctor Who.”
That says it ALL ladies and gentlemen. Forget plots, story, warmth and heart… lets just sell the brand.
(We never had this much hype in the old days)
(Didn’t need it!)
Floppy Who
February 21st, 2018 - 8:40pmThe BBC is a public body covered by the Public Contracts Regulations 2015, so will have almost certainly had to follow a public competitive tendering exercise to select an agency on a best value for money basis. I might just have a look at a couple of tendering portals to see if I can track down the details…..
Anonymous
February 21st, 2018 - 7:33pmNow you mention it, it does!
T.A
February 21st, 2018 - 7:31pmFrom the leaks of her wearing the costume it does not look good, in my opinion, especially in the ankle area.
Adam
February 21st, 2018 - 7:20pmI agree!
The Prydonian
February 21st, 2018 - 7:01pmLogo is ok. Think it will grow on me but god how I hate the costume. The silhouette looks so light weight and twee – skinny naked legs with big boots on. Hardly practical . Really the worst outfit. Worse than Colin’s
Adam
February 21st, 2018 - 5:09pmIt just keeps getting better….not!
Pusher
February 21st, 2018 - 3:00pmAt least we don’t have to put up with that awful high pitched racket of an opening credits any more
Lorraine
February 21st, 2018 - 2:48pmActually….am…..a…bit……EXCITED
whovian
February 21st, 2018 - 10:14amPeople are saying the logo is bland, I personally thought that the fan-made hoax logo was bland to be honest. I think the new styled logo fits the 13th Doctor perfectly and I can’t wait for her series to start, although it still feels weird typing the words Doctor and her/she together, but I’m getting used to it.
Omega63
February 21st, 2018 - 9:22amI mean Saturn. As in, the planet, with the orbiting rings. Thats what I saw anyway.
NickC
February 21st, 2018 - 9:18amWhat I’m not so keen on is the fact that the BBC went to an external agency to get it done. I’m not going to harp on about licence payers money, but there are staff fully qualified to do that within the BBC. And you don’t just pick an agency from thin air – my guess, yes, just a guess, is that as with any external design brief, you ask more than one company to pitch… Not seen it in its proper context yet, but while I agree with it’s “cleanliness” and “sophistication”, it is bordering on bland. Still, it’s how it is used that will count, so I am prepared to eat my words in October.
The Doctor Who logo is dead; long live the Doctor Who logo 🙂
The Surgeon
February 21st, 2018 - 9:06amI absolutely love it! So new and clean
Anonymous
February 21st, 2018 - 9:05amI Like the colours of the new logo they remind me of the 9th and tenth doctors era sort of like a star going supernova which is perfect as that’s how Rassilon and Omega discovered time travel. The straight line going through especially on the O makes me think of the minute hand on the clock.